NATHAN ACOSTA:
       ALWAYS CLIMBING HIGHER & HELPING TO TELL THE STORY DIGITIALLY SINCE 2012

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WHY SMALL ARMS AMMUNITION IS NATHAN'S FAVORITE PAINTING

Small Arms Ammunition, 2017, 5 1/2" × 10 1/5," watercolor on paper private collection.
"I've wanted to paint this since the 1980's and finally got around to it," said Tom. 
This is the first still life painting that Tom has ever painted in color. 

A NOTE FROM THE EDITOR

Sharing my perspective is something I've wanted to do for a long time.
I have access to -- let's just say "a very large number" of my father's paintings on my computer and phone going back to the 1970's.
It's tempting to want to tell the story on all of them sometimes.

On this piece, I'm focusing on the time I've spent most intensely working with my father: since 2012. How does one summarize the last 9 years in such a short time? The challenge is precisely that -- challenging, as I am an artist of words, not brush strokes. The boy in the rainbow t-shirt is me in a 1992 study for "Find I Am," -- one of his most renowned works of all time and will be released shortly as a print for the first time in years. We've been sharing my father's art online for more than 7 years, but this is the first time we've published that study featuring only me. Releasing some of those thoughts and offering perspectives for the first time to everyone can be more difficult than I was anticipating. But I am very glad you are here to learn about some of my journey.

I'd also like to make it very clear to anyone who may not know, I am actually one of two painter's sons, and my brother Andrew was very much involved in helping this project come together. We may have a future #ThePaintersSon page, and I've invited him to think of what he might like to say.

When you got to the end you'll find the social media links & one to contact me - I'd very much value your feedback.

All the best - your friend in the west,



 

It started with a very strong dose of faith. 

And then it never left.

This is my father 150 feet 
in the air with no rope.

We went up to the top of the mountain near my father's home. The Welch, WV airport is there and was the site hosting the "Arts on The Runway" the following day in 2012.
I had not been in WV for a week and there was already something to be successful at! 
I had to use a mic on stage to direct people where to park. That was my intro to Wild & Wonderful West Virginia. I live in Denver
CO now, where there are a lot more airplanes and fewer art festivals on the airport runway.

     SUNSET AT SPRUCE KNOB
                                           WEST VIRGINIA'S HIGHEST MOUNTAIN  |  NOVEMBER, 2012  

Just prior to this rare trip to clear our minds and gain some respite, American Realism by Tom Acosta underwent the most significant marketing and branding re-launch in its history. Starting with the first logo redesign in more than 25 years, Tom's art was available to be seen online for the first time ever. I scanned things until the scanner broke. We ran out of ink a lot. It was a lot of that kind of stuff to reignite the brand and that passion. When you're self-employed or "Dad" s your boss, you have to get so serious about structure, organization, time-management, and setting your own goals.  

In our downtime, we looked at the "Ritz Carltons" of galleries and I examined exactly how the artists already there were positioning themselves. We would get there. We still haven't got quite there and we're not going to give up.
I still have the first week's to-do list. Why would I ever throw it away? 

How we first decided we could do this & became a hard-working team for the long haul 

My interpretation of the music he played that day. (*from SoundCloud user pablo570)

I don't know how else to describe it: we went on this fantastic summer's day drive from McDowell to Greenbrier and the Greenbank Observatory. Neil Armstrong had just passed, and there's a photo of me holding the newspaper with that news in the headlines.

 

We never set out to go to outer space but we both knew what you can accomplish in this country and there was no reason we couldn't. This is going to sound so silly but it is how I can best describe it: has anyone seen that video where Tim McGraw and Faith Hill are in the Jeep and they decide, "yeah, let's be the biggest country stars in the world. Well, Tim's "Somethin' Like That" was the most played song on the radio in the 2000's. They have an island now.


Our goal is to go from Little New York to
New York City. That's not to say we look down on Welch -- heck, the man painted nearly HALF of downtown almost brush stroke by brush stroke. I've painted on brick. It makes your arm so sore.  That's why when he ran for office the second time, I came up with the slogan "Isn't it time to vote for someone who's already done something?"

My father needs a paintbrush and canvas. I need a monitor and a good country song, like my Uncle Mike. (He can't work a lick without some country and I'm nearly the same way.)

Now, I can't say I'm the only one. There were times even before 2012 when my brother was the major contributor, not to mention our uncle Angelo has also been inolved, too.

Greenbrier County, West by God Virginia, USA

Every single scene in this video is in this video is in McDowell County, West Virginia, one of the poorest places in one of the poorest states in the United States. If you haven't seen the Emmy-nominated film Hollow, Tom (he's at the end), says everybody should be proud of where they're from.  He is. I am.

Would you know I go all over Denver with a WVU hat and a WVU mask on and everyone thinks I'm a Wonder Woman fan? I mean I am, but I'm more of a Mountaineer fan. I was maybe 12 when this song came out. I still love it. It was filmed at Red Rocks, just a 20-minute ride from my home now.

WHAT IS TOM'S ART LIKE WHEN IT FEATURES YOU?

It is hard to imagine living a life with my father's art not a part of it, because it always has been. The painting Find I Am (click link to view full size & contact to request more info!) on the top right was painted on the very same drawing board that two decades earlier I climbed the shelves on to reach the last bit of fudge-stripe cookies as any 5-year old would do. The paintings on the recent works page - well, they were painted on the same one. Except now, that drawing board has mine and my brother's phone numbers etched in one corner and it says forever loved. 

Regarding the upcoming print releases -- I think anyone in our position might feel a little bit of anxiousness when seeing their child self in a stack of prints. I could always see my father's art, but as I get older I'm able to grasp the true messages in it. I'm also the subject in AviatorsThere might always be a part of me that wonders did I live up to everything? Did I do it right?

If his art inspires someone or helps or encourages them to make a positive change in their life, then I think that's wonderful. 


In both Find I Am and in my brother's painting The Offering, which one could say is an equivalent painting, senior McDowell County, WV artists Pete Ballard and Ward Nichols were and are fascinated by that piece, by the way. I'm so happy about that.

Did you know my father almost stopped painting when I was young? Here's how he explained the situation at a show at the McDowell County Chamber of Commerce Lunch and Learn in 2014:

The whole secret of a successful life is to find out what is one's destiny to do, and then do it.
-
Henry Ford

To Mom With Love  features both myself and my brother and is my father's longest-running and possibly best selling print. 
 

We sold one in Ohio just the other day.

CAN YOU PAINT LIKE YOUR FATHER?

Twitter since 2013.gif

Precious memories. 
Reference material for "Aviators"

He’s spent more time than I’ve been alive perfecting that talent. A lot of people ask me still ask me, however “Can you paint like your father?!" The answer is, well rather bluntly: no. Can Lisa Marie Presley perform like her father did? Nope. To try to paint something like My Brother Michael, which was painted with haste immediately following the Upper Big Branch Mine Disaster, one of the worst losses of life in West Virginia mining history, and has hung at the Russell Senate Building at the United States Capitol for several years now, -- now that would be an impossible task, not to mention an incredible dishonor to the men that gave their lives that day. It would, I believe, would be an effort in vain. I would not try to do what he does on a professional level at all. That is his domain. That’s is zone entirely and the whole family knows when he’s in the studio, he’s right where he wants to be.

One unique perspective I and a very few others have are the first sneak peaks as something is coming along. He’ll tell me what he’s thinking of doing to make a tree or something stand out. The only thing I can think of which I suggested and was implemented into the finished painting was the feather in Just Home, which also inspired the title. We made it into a spring mailer and he sold more paintings than any other year before, which was right after his third heart attack. #BLESSED.

 

On the other hand, he doesn’t like to tweet very much but I can find someone almost anywhere to start a conversation with at the very least. My father's customer's usually don't buy his art for "the name or the frame." It’s not just a pretty picture, but we don't mind if you're only buying it because it looks pretty. We're open for business just about 365 days of the year, coast-to-coast. Some paintings have deeper meanings than most. But they almost all have a story that’s real and complex and a statement one can’t deny. We’ve sold paintings to collectors in several states like that.

My mother played an extremely important yet somewhat indirect role in all this  -- it was never planned this way, that I would work for him, as an adult. However she committed herself to help me get the education and skills I desired to break through an ever-growing world of noise and without her support, I wouldn't know how to be a marketer of any kind. 

Also, I think this is a good time to say for perhaps the first time in some official capacity, I wasn't the first one to do this. She was. While I was flying paper airplanes and posing for pictures, she was fostering relationships and making a 5-hour drive to Williamsburg, VA when he realized he needed a special painting. Did the newspaper compare his work to Norman Rockwell all on their own or did she maybe help lean them in the right direction? She didn't know Photoshop or HTML (HTM what?) and Mark Zuckerberg was a dork in middle school during that time. It was her I was sitting next to each other may years later, in a hotel room in Atlanta, the night before he had his open heart surgery. He didn't feel calm until he heard her. She's simply the best.  And so is Gerri.

My father wishes we could do so much more, believe me. I think every artist has about 10x as many ideas as they get to actually produce. But tires need changing and water tanks need fixing. Or paintings aren't selling and he must complete [extremely high quality] alternative work assignments. It’s those things that make it frustrating at times.

DO WHAT YOU CAN.
WITH WHAT YOU HAVE.
WHERE YOU ARE.
#SMALLARMSAMMO

President Theodore Roosevelt said:

What's Tom Like With Tech? 

I can't even remember how we did it before the night we got home and unboxed this machine. We just utilized every bit of processing power my Windows phone had, I guess. Actually, there was an old machine there already. It was getting old when I was in high school and wasn't up for the job beyond simple printing and very light duty web browsing. We ran online with almost nothing but dreams.
 

When my father got an iPhone, that was a big game changer, too. He really liked using its camera. He still uses the traditional digital cameras also, and is getting more comfortable with new technologies all of the time. I think I've won him over on cloud storage - so when he takes a photo in Southwest Virginia, he can bounce it over to me  and have something zoomed, cropped, flipped, color corrected and returned or sent to a print shop in less than 10 minutes. 

In the early 1990's, he drove 3 hours away to NC State University to learn how to use the Corel Draw software. I didn't know that until maybe 2012. I admire him for that -- for going that far to do something maybe he wasn't as excited to do as I would be. He's learned a lot since he got that iPhone and we teach him new things at a pace he's comfortable with.

Machines, particularly of the Apple variety, always remind me of my Uncle Angelo. He was the first person I knew when I was very small to have an Apple. My father has always looked up to his little brother for computer info. That's what brother's do - they look out for each other.

One thing we all do have in common is that eye for graphic design. We've been talking about signs and logos and color schemes ever since I can remember. He's given me a lot of free reign on his logo. It's an honor for me to have that responsibility, considering he's made and modified logos for other organizations himself. The update has only ever went through three designs: The first, before I was born, a 2012 update, and a 2018 update incorporating red, white, and blue for a stronger branding correlation to the colors of the nation he paints.

When Uncle Angelo saw the photo of the subject in The Hope, he immediately saw the painting for Old Saints - skipping the study altogether, and in a flash, saw the real vision. Some of us are like that. Slated to be one of the best works of 2021,Old Saints is going to knock your socks off, by the way. Andrew helped lay the canvas for it. This is a story with a lot of Big Apple ties, plus its  just going to be a really amazing painting. Keep an eye out for this one. This is the only part on the whole website we've mentioned anything about this yet. #CantWait!

THE FIRST NIGHT WE GOT A NEW MACHINE

Uncle Angelo's Magazine!

Uncle Angelo is an amazing digital sign producer but in recent years invested more time into art publishing! Art Gallery in America is another arts offering from the Acosta family. Check out the website and definitely like & subscribe on: 

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New York City Twin Towers Nathan And Dre

AN EMPIRE STATE OF MIND
Teamwork makes the dream work. There's nothing you can't do.
We've had the greatest city in the world in our sights for quite a while.

He's Got the Whole World

what's it like now being two time zones apart?

We've been able to function pretty well considering the distance. My brother Andrew helped us dial in on our first Zoom and Skype calls. Recently we've changed over cloud systems and that's went fairly smoothly. 

Dad knows wherever he happens to be, I can usually send last-minute adjustments of print jobs to Staples whether he's in Carolina or Philadelphia. I've already got the Portland, Maine Apple store programmed in his phone just in case he has an emergency only Apple geniuses can fix.

However, the hardest part about distance of course is distance. My mother lives across the pond in a land that looks like the Rockies but that's where the similarities end.

 

The difference in time zones never goes away and that can really wear on you. That being said, one has to realize we are very much a 21st century American family and like to see each other as often as we can.

MY EASEL, PAINT, & BRUSHES

I DON'T        
PAINT IT.      

HOWEVER,     
I CAN           

MAKE SURE    

THAT YOU      

WILL 
SEE IT,  

SHARE IT,     

MAYBE EVEN
BUY IT.        

 

         AGAIN.

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ARTA Logo 10.7.20 for email signature (m
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a Facebook Exclusive:

Once upon a time, or nearly three years ago, Tom and Nathan were working on a labor-intensive mural project when suddenly, Tom collapsed and Nathan helped carry him to a vehicle to go to the first of three hospitals. Tom was having his third heart attack.
 

"That was the craziest time. There was nothing to do but go home once he was there, so naturally I went down to the closest place I could be to be with my father: his studio. I liked its location - in the basement - where there are concrete walls more than three feet thick and over 100 years old. If you want a solid, safe space, that's one I can think of. This painting was still wet on canvas, so I sat and looked at it for a long time, wondering if this was going to be the last one.
 

My brother was ... continue reading on Facebook

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